what is on page seo

On-Page SEO: What Is It? (& Tips to Optimize)

Search engine optimization (SEO) is a work that has several types. We can count three SEO types: on-page, off-page, and technical SEO. In this article, we will focus on the most popular type of SEO, which is on-page SEO. 

As its name suggests, on-page SEO means the optimizations you make on the web page. These changes are visual and front-end. The optimizations you make here are for providing the best user experience. Of course, they are also for ranking your site higher in search engine results pages (SERPs), which is the actual work of SEO. By implementing these optimizations to your website, you will increase your organic visitors. There are some factors of on-page SEO. Let’s see what these factors are.

What Are the On Page SEO Factors?

On page SEO factors consist of elements mostly related to the content in your website. Some of these elements are visual, and some are technical. If your website has a blog section, you have to do these optimizations carefully. 

In order to come up with high-quality content which is SEO friendly, you have to optimize meta descriptions, the URL structure, title tags, the alt text of your images and such.

However, you can do some things before getting into the on-page SEO stuff when you are creating content in your blog posts. Use anchor text in your articles to address other related articles on your website. Also, the quality of the content is important. Make sure you don’t have duplicate content. Plagiarised content would be a big mistake for on page SEO as well. 

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Another important factor is the use of keywords. Find targeted keywords that are suitable for users’ search intent. Keyword research is a must for SEO. 

On-Page SEO Checklist

On Page SEO Checklist

Here are some tips to optimize the on-page elements in the best way:

  • Make sure to include your main keyword in the URL and make them short.
  • Use your keyword in the introduction in your blog post. The first 150 words are perfect for it.
  • Optimize your titles as H1, H2, H3… and try to include the keyword in them but avoid keyword stuffing.
  • Write a meta description with at most 160 words. It is better to start with the keyword.
  • Include images and videos on your blog posts. Yet, try to use small scale documents.

On-Page SEO in Short

We have presented a brief guide for on page SEO. The elements in this SEO type are ranking factors. If you want to have a well-optimized web page, you better follow the tips we gave you above. Check out our website for more guiding articles.

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