What Is Conversion Rate?

Published by Chloe Tyler on

what is conversion rate

A conversion rate is the percentage of visitors to a website that completes the desired goal out of the total number of visitors. In other words, it is the number of conversions divided by the total number of visitors to a website. A high conversion rate indicates the success of web design and marketing. It means that people want the content that the website owner is offering, and they’re able to get it. It refers to any desired action that is expected of the visitor to take. In this article, we will discuss the definition of the conversion rate for websites and eCommerce conversion rate.  

Why Is It Important?

It is very important to use conversion rate. Because tracking this rate allows website owners to measure the performance of apps and web pages. They can understand what percentage of users are completing the goals. So they can identify areas for improvement of sites and apps. Increasing the conversion rate also allows them to get more sales with the same amount of traffic. By doubling the conversion rate, you can double the value of your ad spend. 

How to Improve Conversion Rate

Conversion rate optimization will help to improve the conversion rate. It is a process of identifying goals, calculating conversion rates, and optimizing sites and apps to increase conversion rates. This process is done by formulating hypotheses about why visitors aren’t coming up with new ideas for improvement and conversion. Website owners can improve the performance of their websites and apps by identifying new goals and areas. Also, it is very effective to implement tests of new features. 

These are popular ways to improve conversion rate:

  • A/B testing
  • Building clear value composition
  • Setting up a sales funnel
  • Cutting the jargon
  • Addressing objections
  • Using CRO planner
  • Shortening forms
  • Including social proof
  • Adding live chat
  • Testing offers
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You can increase the landing page conversion rate as follows:

  • Changing the offer
  • Changing the flow
  • Using Remarketing as a CRO tool
  • Trying out ten landing pages to find one unicorn
  • Don’t go to less qualified leads since they cost more.

What is a Good eCommerce Conversion Rate?

Ecommerce conversion rate is the percentage of visitors to a website’s landing page that converts the desired action. Your business can define conversion actions in many ways, such as clicking a link on your website, adding products to the online shopping cart, subscribing to a service, and completing a survey. So conversion rate in marketing is very useful to identify what visitors want. You just need to divide the total number of conversions by the total number of website visitors and multiply it by 100 to determine the conversion rate for your eCommerce websites


In this article, we discussed what conversion rate is. It refers to the number of visitors to your website and landing page that take the desired action. It means that they do what you want them to do. It can mean a variety of things depending on business goals and industry. But it requires skilled optimization and continuous improvement.

Frequently Asked Questions

How to increase the conversion rate?

You can increase the conversion rate by defining the site’s goal, collecting visitor data, performing competitor analysis, and optimizing layouts of critical pages. Also, you can use tools to increase the conversion rate. 

What is a good conversion rate?

A good conversion rate is considered above 10%. Big businesses achieve an average of 11.45%. 

What does conversion rate mean in business?

A conversion rate is very effective for business since you can collect data about your customers and determine their wants. Also, conversion rate helps you in marketing and advertisement. 

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Chloe Tyler

Hi, I'm Chloe! I'm an SEO Specialist working for a digital marketing agency. I've been very interested in the internet and the digital world since I was little. I'm passionate about writing and giving tips about digital marketing and SEO. I hope you find the content I create useful!


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