The Benefits of Using Long-Tail Keywords for SEO

Published by Chloe Tyler on

benefits of long tail keywords

Keywords play a crucial role in Search Engine Optimization (SEO) as they greatly influence a website’s visibility and drive organic traffic. While numerous website owners prioritize popular and broad keywords, it is vital not to underestimate the potential of long tail keywords. In this blog post, our primary focus will be on the benefits of incorporating long tail keywords in SEO practices. The utilization of long tail keywords enables any website to attract a highly targeted audience, enhance conversion rates, and ultimately elevate search engine rankings. Keep reading to discover the power of long tail keywords and their positive impact on websites.

What Are Long Tail Keywords?

Long tail keywords are keyword phrases that are three to five words long and compared to other keywords they are more specific and less common. They focus more on a niche. Although even this niche seems small in some cases, the vastness of the internet makes this keyword type advantageous for websites. For example, while a generic keyword might be “Digital marketing,” a long-tail keyword would be “Best digital marketing strategies for small businesses.”

Using long tail keywords is common among search engine users who have a specific intent and are searching for accurate information. Incorporating long tail keywords into SEO and content marketing strategies enables website owners to attract a highly targeted audience, enhance conversion rates, and gain a competitive edge by focusing on less competitive search terms. Moreover, long tail keywords help search engines in comprehending the content and context of a website, leading to increased visibility and more relevant search engine rankings. When effectively employed, long tail keywords serve as a potent method for leveraging search traffic with a strong focus on conversions.

What Are The Benefits of Using Long-Tail Keywords?

  • Less Competition: Long-tail keywords have lower competition, allowing websites to stand out in search results and attract targeted traffic.
  • Better Conversion Rates: Targeting specific long-tail keywords leads to higher conversion rates as it attracts users who are closer to making a purchase or taking a desired action.
  • Increases Content Visibility: Long-tail keywords help improve content visibility by aligning it with the specific needs and interests of the target audience.
  • Helps with New or Low-Authority Pages in Ranking: Long-tail keywords can assist new or low-authority pages in ranking higher, as they face less competition compared to broad keywords.
  • Helps Ranking Short-Tail Keywords: Optimizing for long-tail keywords can indirectly help improve rankings for short-tail keywords by establishing relevancy and authority.
  • Helps Optimize Blog Strategy: Incorporating long-tail keywords into a blog strategy ensures targeted and valuable content, attracting relevant traffic and increasing engagement.
  • Makes the Content More Personalized: Long-tail keywords allow for a more personalized approach to content creation, addressing specific user needs and interests.
  • Works Better for Voice Search: Long-tail keywords are more aligned with conversational search queries, making them highly effective for voice search optimization.
  • They can be found in Google Analytics: Long-tail keywords can be identified and analyzed in Google Analytics, providing insights into user behavior and search trends for further optimization.
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How to Find Long Tail Keywords

Employing a combination of research, analysis, and an understanding of a website’s target audience is the best way to find long-tail keywords. Some useful methods are listed here:

  1. Brainstorming,
  2. Keyword research tools like SEMrush, Ahrefs, and Moz,
  3. Google’s autocomplete feature,
  4. Competitor analysis,
  5. Analyzing website search queries,
  6. Google Analytics.

When selecting long-tail keywords, consider their relevance, search volume, and competition. Aim for keywords that have a reasonable search volume but relatively lower competition to increase your chances of ranking well.


Now that you understand the numerous advantages of utilizing long tail keywords in your business-to-business search engine marketing initiatives, it’s time to take action. By optimizing your website for long tail keywords, you can unlock bottom-line results and propel your online presence forward.

By embracing the potential of long tail keywords, websites open their doors to attracting a highly focused (targeted) audience, boosting conversion rates, enhancing the visibility of their content, and improving search engine rankings. Integrating long tail keywords into a website’s SEO strategy usually leads to a positive impact.

FAQs About Long Tail Keywords

How do you identify long-tail keywords?

To uncover long-tail keywords, you must employ a mix of research, analysis, and an understanding of your target audience. Google Suggest, Google’s related searches, analyzing website analytics, and browsing Q&A websites are some of the common methods for identifying long-tail keywords.

What are long-tail and short-tail keyword examples?

For example, a short-tail keyword could be ‘Skincare products,’ while a long-tail keyword would be ‘Best skincare routine for men.’ Another example of a short-tail keyword is ‘Yoga classes,’ however a long-tail keyword could be ‘Daytime yoga classes near me.’

What is the biggest advantage of long-tail keywords?

The biggest advantage of using long-tail keywords is their ability to attract a more targeted audience. By using these specific three to five keyword phrases, websites can reach users who have a clear intention and are actively searching for something specific.

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Categories: On-Page SEO

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Chloe Tyler

Hi, I'm Chloe! I'm an SEO Specialist working for a digital marketing agency. I've been very interested in the internet and the digital world since I was little. I'm passionate about writing and giving tips about digital marketing and SEO. I hope you find the content I create useful!


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